Answered By: Sara H.
Last Updated: Oct 31, 2023     Views: 62

One challenge of researching marketing and advertising is that a lot of the most useful information is proprietary and closely guarded. Following are some potential information sources for research in this area.


Demographics and populations

  • American FactFinder (from the U.S. Census)  
    Search data from the Census including maps, tables, and reports. You can get information on population, housing, and fact sheets on towns, counties, zip codes, and states.


Consumer trends

Many industry associations and for-profit marketing information groups provide information on the Web.


Advertising and markets

  • Advertising Age is a trade journal that publishes articles and reports about marketing, lists of top brands, advertisers and advertising agencies, etc. 


Scholarly articles

Search these databases for scholarly materials on your topic:

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